A Gaia Cash Shop are shops that require Gaia Cash in order to purchase the items currently in stock. There are three shops on Gaia Online specifically designed for the use of cash purchases; the La Victoire, Back Alley Bargains, and Phin Phang. It is the La Victoire that holds the title of being called the Cash Shop, as it was the first cash only feature released on Gaia and continues to be used as one of the main sources of cash based items, this includes items relating to the MMO, zOMG!